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1. 今天阅读到的有价值的全文内容链接:
Continue to read the 14-15 chapters of the book <<SECRETS OF POWER NEGOTIATING>> BY ROGER DAWSON
http://www.amazon.com/dp/B004M8R ... ing=UTF8&btkr=1

2. 今天阅读到的有价值的内容段落摘录:
Good Guy/Bad Guy. Key Points:
1). People use Good Guy/Bad Guy more than you might believe. Look out for it whenever you’re dealing with two or more people. It’s an effective way of putting pressure on the other person without creating confrontation. Counter it by identifying it. It’s such a well-known tactic that when you catch them using it, they get embarrassed and back off.
2). Don’t be concerned that the other side knows what you’re doing. Even if they do it can
still be a powerful tactic. When you’re Power Negotiating with someone who understands
all of these Gambits, it becomes more fun. It’s like playing chess with a person of equal
skill, rather than with someone you can easily outsmart.

Nibbling. Key Points:
1). With a well-timed Nibble, you can get things at the end of a negotiation that you couldn’t
gotten the other side to agree to earlier. It works because the other person’s mind reverses
itself after it has made a decision. He may have been fighting the thought of buying from
you at the start of the negotiation. After he has made a decision to buy from you, however,
you can Nibble for a bigger order., upgraded product, or additional service.
2). Being willing to make that additional effort is what separates great salespeople from merely
good salespeople.
3). Stop the other person from Nibbling on you by showing her in writing the cost of any
additional features, services, or extended terms, and by not revealing that you have the
authority to make any concessions.
4). When the other person Nibbles on you, respond by making him feel cheap, in a good-natured
way.
5). Avoid post-negotiation Nibbling by addressing and tying up all the details and using Gam-
bits that cause them to feel that they won.

3. 今天阅读的自我思考点评感想

These chapters are the first two ones of Ending Negotiating Gambits in this book, from which ending part of negotiation is focused on by authors. The two conditions included in the reading of today are popular in business. For a business manager, the content provides some critical points and advices on what should be taken care of in the end of negotiating procedure.

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今天学习和阅读约5小时，累计阅读约505小时。
学习和投资心得：
投资决策就是三点：“投什么”，“投多少”，以及“何时投”的问题。
“投什么”的问题，其实我们可以把它分解成大类资产配置和单个资产选择。
大类资产配置是什么意思呢？就是你把资产分成大类，比如股票、债券，还有房地产。然后你根据自己的收入水平、风险偏好，还有流动性需求去进行分类的配置。单个资产选择就比较容易理解了，就是在大类资产里面去挑选那些优质的资产，比如你选了股票以后，你要去选好的股票、好的债券，或者说你选了房子以后，你要去挑选那些升值潜力大的房子等等。所谓“投多少”，也就是我们平时说的投资组合的问题。正常情况下，没有哪个机构或者个人只投一类资产，不会买了股票，就绝对不投房子；买了茅台，就绝对不买格力，一般不会这样。我们通常会选择好几种资产进行组合配置。那么每一种资产上面应该配置多少资金，能够使得我们收益最大，风险最小呢？这就是最优投资组合里面要讨论的问题。所以，完成了“投多少”的问题以后，最后一个问题就是“何时投”。“何时投”其实就是选择入场和退场的时机。同样一个资产，在不同的时间段，它的表现是完全不一样的。宏观的周期波动，资产的轮动，投资中的人性，其实都会影响到资产的定价。市场上还有牛熊转换，还有单个企业自己本身经营上的波动，都会使得同样一个资产在不同的时间段表现完全不一样。“何时投”这个问题到底有多重要呢？我用谈恋爱给你打个比方。你选了对的投资标的，却没有选择好投资时间的话，就像在错误的时间遇见对的人一样，是很悲哀的。所以说金融投资决策主要包括着“投什么”、“投多少”，以及“何时投”的问题。而这几块都是我们在后面要详细讲解的内容。最后我要补充一点，其实我也碰到过这种人。他跟我说，老师，我不懂金融，我就不投资好了，我就拿着钱，存到银行保命。这其实就是一个很大的误解。当你存到银行的时候，其实你已经做了投资决策了，不过是一个比较消极的投资决策而已。我再极端一点，你说我连银行也不存，我就不投资了，我拿着现金放到床底下，每天数数。这其实还是投资。因为现金和现金等价物就是一种资产，持有现金其实也是一种投资，只不过它是最被动的投资而已。换句话说，你不投资也是一种投资。

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