1.https://www.zerohedge.com/news/2019-01-06/starbucks-under-attack-china
2.“Despite the losses, Luckin is hugely popular with consumers. Not only are they cheaper than their competitor but they also cater to a consumer base that loves mobile payments and delivery options. Many Luckin locations do not sell over-the-counter but take delivery orders over an app only. The company operates without cash via pay-on-your-phone schemes popular in China. Customers pre-order items on their phone before arriving at the store.“
3.感想:瑞幸咖啡的异军突起本质上就是迎合消费者的资本冲击,跟之前外卖,网约车,共享单车的思路没有大区别,就是烧钱补贴养成消费习惯,这不一定就不可行,但风险也是极大的(如果今年真的开到4500家门店,得烧多少钱真心未知数,但绝不止123million 美金的2倍)。我倒是很喜欢luckin这个名字,希望能有新的商业模式的突破吧,不要真的只靠luck
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