Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.Value‐based business strategy=Brandenburger, A.M. & Stuart Jr, H. W.