Digital Economy: Emerging Technologies and Business Innovation,5th International Conference on Digital Economy, ICDEc 2020
by Mohamed Anis Bach Tobji (Editor), Rim Jallouli (Editor), Ahmed Samet (Editor), Mourad Touzani (Editor), Vasile Alecsandru Strat (Editor), Paul Pocatilu (Editor)

About this Book
This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020.

Due to the COVID-19 pandemic the conference took place virtually.

The 13 full papers presented in this volume together with 3 abstracts of keynotes and 1 introductory paper by the steering committee were carefully reviewed and selected from a total of 41 submissions. The core theme of this year’s conference was “Emerging Technologies & Business Innovation”. The papers were organized in four topical sections named: digital transformation, data analytics, digital marketing, and digital business models.

Brief Contents
Introductory Paper from the Steering Committee

• Holding ICDEc 2020 Fully Online: Driving Principles and Key Decisions
  

Digital Transformation

• Corporate Culture: Impact on Companies’ Readiness for Digital Transformation
• Digitalisation, Productivity, and Measurability of Digital Economy: Evidence from BRICS
• Technological Change and Future Skill-Shortages in Engineering and Architecture Education: Lessons from Lebanon
  

Data Analytics

• Clustering of Social Media Data and Marketing Decisions
• The Effect of Big Data Analytics on Firm Decision Making: The Case of the Lebanese Banking Sector
• A Trust-Based Clustering Approach for Identifying Grey Sheep Users
  

Digital Marketing

• Opportunity for Video-on-Demand Services – Collecting Consumer’s Neurophysiology Data for Recommendation Systems Improvement
• «Man-Machine» Interaction: The Determinants of the Untact Service’s Use
• Investigating Travelers’ Dilemma in Managing Their Online/Offline Presence on Travel Experience
• Interactivity: A Key Element for Future Digital Communication
  

Digital Business Models

• Towards Different Enterprise Architecture Project Types
• Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany)
• Pricing Digital Arts and Culture Through PWYW Strategies: A Reconsideration of the Ricardian Theory of Value
  

Author Index

ASIN : B08PKTHYRB
Publisher : Springer; 1st ed. 2020 edition (December 2, 2020)
Language : English
Pages : 299