该课件是2001年芝加哥会议的讲稿，年头较旧，共51ppt,完全免费共享。

Integrating All Direct Marketing Channels to Build Customer Loyalty

A BMW Case Study

Kay Madati, Relationship Marketing Manager BMW

Arthur Middleton Hughes, VP for Strategic Planning

M\S Database Marketing

The DMA 84th
Annual

McCormick Place, Chicago