【作者(必填)】Rakesh R. Mallipeddi
, Ramkumar Janakiraman
, Subodha Kumar
, Seema Gupta


【文题(必填)】
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
【年份(必填)】
2021
【全文链接或数据库名称(选填)】Information systems research
https://pubsonline.informs.org/doi/abs/10.1287/isre.2020.0961