全部版块 我的主页
论坛 提问 悬赏 求职 新闻 读书 功能一区 经管百科 爱问频道
1263 1
2011-03-05
"Improving The Impact Of Cause-Related Donation Exchanges Through Message Framing: A Conceptual Perspective“; Neel Das, Anthony H. Kerr; Journal of Applied Business Research; Vol. 25, No. 2(2009).


Dahl, W.D., Lavack, A.M. (1995), "Cause-related marketing: impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation", in Stewart, D.W., Vilcassim, N.J. (Eds),American Marketing Association, Chicago, IL, 1995 AMA Winter Educators' Conference, pp.477-81.


跪求这两篇英文文献,请各位大侠帮帮忙!不甚感激!
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

全部回复
2011-3-5 17:29:33
Holmes, John H.;  Kilbane, Christopher J.  "Cause-Related Marketing: Selected Effects of Price and Charitable Donations" . Journal of Nonprofit & Public Sector Marketing, 1993, 1 (4), pg.67-83.
二维码

扫码加我 拉你入群

请注明:姓名-公司-职位

以便审核进群资格,未注明则拒绝

相关推荐
栏目导航
热门文章
推荐文章

说点什么

分享

扫码加好友,拉您进群
各岗位、行业、专业交流群