Service Management Theory and Practice，2020年第1版
作者：John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels
出版时间：2020年11月
内容简介：This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.
格式：PDF