01.

概念，观念

Concept - an idea or plan, especially for a retail business.   

• I want to open a new restaurant. I want the concept to be French or Central European.

  我想开一家新餐馆。我希望它是关于法国或中欧的风格。

  
  

• I don't really understand the concept of this bar, half is modern, the other half is very very old.

  我真的不理解这个酒吧的理念，一半是现代风格，一半是复古风格。

  
  

02.

人口统计学的

Demographic - A group of people, for example customers, who are similar in age, social class, etc..

• Let's look at teenagers. This demographic is the fastest-growing age group using the website.

  一起来看看青少年们。这一人群是使用该网站增长最快的年龄组。

  
  

• There have been monumental social and demographic changes in the country.

  这个国家发生了巨大的社会和人口变化。

  
  

03.

预报

Forecast - to say what you expect to happen in the future.

• They forecast a large drop in unemployment over the next two years.

  他们预测未来两年失业率将大幅下降。

  
  

• Snow has been forecast for tonight.

  天气预报说今晚会下雪。

  
  

04.

众筹，合资做...

Crowdfund - To get a large number of people to each to give small amounts of money in order to provide the finance for a project or business, typically using the internet.

• We can give you all the information you need to crowdfund your new company.

  我们可以给你所有你需要的信息来为你的新公司提供资金。

  
  

• Some social enterprises would actively choose to crowdfund, rather than go to a bank.

  一些社会企业会积极选择众筹，而不是去银行。

  
  

05.

抵押

Collateral - Valuable property owned by someone who wants to borrow money, that they agree will become the property of the company or person who lends the money if the debt is not paid back.

• She used up her house as collateral for a loan.

  她用光了房子作为贷款的抵押。

  
  

• The Bank required that we put our house up as collateral for a loan. So we decided to crowdfund instead.

  银行要求我们把房子作为贷款的抵押品。所以我们决定改为众筹。

  
  

06.

租赁

Lease - To make a legal agreement by which money is paid in order to use land, a building, a vehicle, or a piece of equipment for an agreed period of time.

• The building's 60 units are currently leased to students of the university.

  该建筑的60个单元目前出租给该大学的学生。

  
  

• It was agreed they would lease the apartment to him.

  他们同意把公寓租给他。

  
  

07.

试营业

Soft opening - An occasion when a business is opened for the first time, but only to a limited number of people at first. Usually as practise for the staff.

• A soft opening gives a restaurant a chance to try out their food on real people.

  试营业让餐厅有机会在真人身上试吃他们的食物。

  
  

• A soft opening to the public occurred this time last year.

  去年的这个时候对公众进行了试营业。