楼主的问题很在点子上。
1、个人认为,distribution更加贴切一些。可以搜到论文啊,channel of distribution是关键词。另外我传的那本《Economics of Retailing and Distribution》后面也有许多参考文献。
2、最近新实证产业组织(NEIO)比较热门,就推荐一些用这一框架研究流通问题的吧。我个人侧重流通渠道方面,尤其是渠道冲突,欢迎交流。
1. Connor JM, Peterson BE. Market-Structure Determinants of National Brand-Pri ...
楼主的问题很在点子上。
1、个人认为,distribution更加贴切一些。可以搜到论文啊,channel of distribution是关键词。另外我传的那本《Economics of Retailing and Distribution》后面也有许多参考文献。
2、最近新实证产业组织(NEIO)比较热门,就推荐一些用这一框架研究流通问题的吧。我个人侧重流通渠道方面,尤其是渠道冲突,欢迎交流。
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