Internet forums as influential sources of consumer information

Barbara Bickart,
• Robert M. Schindler

Article first published online: 28 JUN 2001
DOI: 10.1002/dir.1014
Copyright © 2001 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.


http://onlinelibrary.wiley.com/doi/10.1002/dir.1014/abstract

谢谢！