[size=1.5em]Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
[size=1.7em]Journal of Euromarketing
[size=1.2em]Volume 11, Issue 2, 2002, Pages 71 - 88
Authors: Pamela Kieckera; Deborah Cowlesa


http://www.informaworld.com/smpp/content~db=all~content=a903842802

谢谢！