各位同学大家好,
被称为中国的facebook的人人(校内)网在美国上市。其在上市资料中宣称,“经过两年的缓慢增长后,在2011年1-3月,活跃用户数增长超过过去两年!” 对此存在疑虑,特此设立投票,谢谢大家。
http://techrice.com/2011/04/21/is-renren-seeing-explosive-active-user-growth/
Is Renren Seeing Explosive Active User Growth?by KAI LUKOFF on 04/21/2011 · [size=1.1em]
By far the most surprising finding in Renren’s F-1 filing for IPO? After two years of sluggish growth (Dec 2008-Dec 2010), Renren claims explosive active user growth over the last 3 months to the end of March 2011. It claims to have added as many active users over the past 3 months as it did the previous two years (7 million monthly active users (MAU)):
The number of renren.com’s activated users increased from approximately 33 million as of December 31, 2008 to approximately 110 million as of December 31, 2010, and our monthly unique log-in users increased from approximately 17 million in December 2008 to approximately 24 million in December 2010. In March 2011, we had approximately 31 million monthly unique log-in users. (Renren F-1 filing)
If Renren continued that torrid growth pace (adding 7 million MAU every 3 months), it would more than double its active user base in 2011.

Meanwhile, Renren’s registered users (what Renren calls activated users) appear to remain steady the entire stretch:
From January 2011 through March 2011, we added an average of approximately two million new activated users per month.

Alexa is inconclusive on this point, with a modest uptick over the past few months (meanwhile Kaixin001 is in steady decline–but also planning to IPO soon!).

Could this in fact be a surge in Renren’s popularity? Just a seasonal difference (less usage in December and more in March)? Or just a reflection that all of Renren’s log-in numbers are “approximate”? A massaging of the “approximate” numbers for the IPO?
None of my contacts in the tech industry report a surge in Renren’s popularity (if anything the opposite), but chime in if you know different.
Traffic to the Renren social network is after all the goose that lays the golden eggs–the rich profits from advertising, gaming, and perhaps in the future, group-buying too.
相关阅读:
http://techrice.com/2011/04/18/chinas-facebook-renren-to-ipo-soon-strengths-and-challenges/