悬赏 15 个论坛币 已解决
Building on services characteristics to develop successfulservices brands. Journal of Marketing Management, Vol.17, No.7-8, pp 645-669
Developing corporate brands through considering internal andexternal stakeholders. Corporate Reputation Review Vol 3, No 3, pp 268-274
Added value: its nature, roles andsustainability, European Journal of Marketing, Vol 34, No. 1-2 pp 39-56
Experts' views about defining services brands andthe principles of services branding, Journal of Business Research, Vol 46, No2, pp 181-192.
Building a servicesbrand : stages, people and orientations The Service Industries Journal Vo.23,No.3, pp.1-21
Developing a brand performance measure forfinancial services brands. The Service Industries Journal, Vol.24, No.2,pp.15-33
The power of emotion : brand communication in business tobusiness markets. Journal of Brand Management, Vol.11, No.5, pp.403-419
Using triangulation to assess and identifysuccessful services brands. The Service Industries Journal, Vol. 25, No2,pp.5-21
Internationalisation of services brands: The role of leadershipduring the internal brand building process. Journal of Marketing Management,Vol.13, No.1/2, pp.181-203
Communicating services brands’ values internallyand externally, Services Industries Journal, Vol.28, No.8, pp 819-836.
Creatingand launching a challenger brand : a case study, The Service Industries JournalVol.29, No.1, pp.75-89.
Building on services characteristics to develop successfulservices brands
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