【题名】Interactivity and vividness effects on social presence and involvement with a web-based advertisement

【作者】David R. Fortin and Ruby Roy Dholakia
【期刊】journal of business research

【卷期】Volume 58, Issue 3, March 2005, Pages 387-396

【全文链接】：http://www.sciencedirect.com/science/article/pii/S0148296303001061