英文标题：
《E-commerce in Hungary: A Market Analysis》
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作者：
Szabolcs Nagy
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最新提交年份：
2018
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英文摘要：
  E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI). Moreover, this study provides a deep insight into industry trends and outlooks, including high industry concentration and top industrial players. It also draws the profile of the typical online shopper and the dominant characteristics of online purchases. Development of e-commerce is robust, but there is still plenty of potential for growth and progress in Hungary.
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中文摘要：
匈牙利的电子商务正在兴起，在线购物的客户数量显著增加。本文旨在确定两位数增长率的直接和间接驱动因素，包括相关宏观经济指标和数字经济与社会指数（DESI）。此外，本研究还深入了解了行业趋势和前景，包括高行业集中度和顶级行业参与者。它还绘制了典型在线购物者的概况和在线购物的主要特征。电子商务的发展势头强劲，但匈牙利仍有很大的增长和进步潜力。
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分类信息：

一级分类：Economics        经济学
二级分类：General Economics        一般经济学
分类描述：General methodological, applied, and empirical contributions to economics.
对经济学的一般方法、应用和经验贡献。
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一级分类：Quantitative Finance        数量金融学
二级分类：Economics        经济学
分类描述：q-fin.EC is an alias for econ.GN. Economics, including micro and macro economics, international economics, theory of the firm, labor economics, and other economic topics outside finance
q-fin.ec是econ.gn的别名。经济学，包括微观和宏观经济学、国际经济学、企业理论、劳动经济学和其他金融以外的经济专题
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