英文标题：
《The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y
  And Z》
---
作者：
Szabolcs Nagy
---
最新提交年份：
2019
---
英文摘要：
  Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers\' requirement is the key to success in the smartphone business. New, strong mobile phone models will emerge if the voice of the customer can be heard. Although it has been widely known that country of origin has serious impact on the attitudes and purchase decisions of mobile phone consumers, there lack substantial studies that investigate the mobile phone preference of young adults aged 18-25, members of late Generation Y and early Generation Z. In order to investigate the role of country of origin in mobile phone choice of Generations Y and Z, an online survey with 228 respondents was conducted in Hungary in 2016. Besides the descriptive statistical methods, crosstabs, ANOVA and Pearson correlation are used to analyze the collected data and find out significant relationships. Factor analysis (Principal Component Analysis) is used for data reduction to create new factor components. The findings of this exploratory study support the idea that country of origin plays a significant role in many respects related to young adults\' mobile phone choice. Mobile phone owners with different countries of origin attribute crucial importance to the various product features including technical parameters, price, design, brand name, operating system, and memory size. Country of origin has a moderating effect on the price sensitivity of consumers with varied net income levels. It is also found that frequent buyers of mobile phones, especially US brand products, spend the most significant amount of money for their consumption in this aspect.
---
中文摘要：
手机在我们的生活中扮演着非常重要的角色。过去十年来，由于越来越多的人接受技术创新，尤其是Y代和Z代的技术创新，手机销售一直在飙升。了解客户需求的变化是智能手机业务成功的关键。如果能听到客户的声音，新的、强大的手机型号就会出现。虽然众所周知，原籍国对手机消费者的态度和购买决策有着严重的影响，但缺乏大量研究来调查18-25岁年轻人、Y代晚期和Z代早期成员的手机偏好。为了调查原籍国在Y代和Z代手机选择中的作用，2016年，匈牙利对228名受访者进行了在线调查。除描述性统计方法外，还使用交叉表、方差分析和皮尔逊相关对收集到的数据进行分析，找出显著关系。因子分析（主成分分析）用于数据缩减，以创建新的因子成分。这项探索性研究的结果支持这样一种观点，即原籍国在年轻人选择手机的许多方面起着重要作用。不同原产国的手机用户对各种产品特性（包括技术参数、价格、设计、品牌名称、操作系统和内存大小）非常重视。原产国对净收入水平不同的消费者的价格敏感性具有调节作用。研究还发现，经常购买手机的消费者，尤其是美国品牌的产品，在这方面的消费金额最大。
---
分类信息：

一级分类：Economics        经济学
二级分类：General Economics        一般经济学
分类描述：General methodological, applied, and empirical contributions to economics.
对经济学的一般方法、应用和经验贡献。
--
一级分类：Quantitative Finance        数量金融学
二级分类：Economics        经济学
分类描述：q-fin.EC is an alias for econ.GN. Economics, including micro and macro economics, international economics, theory of the firm, labor economics, and other economic topics outside finance
q-fin.ec是econ.gn的别名。经济学，包括微观和宏观经济学、国际经济学、企业理论、劳动经济学和其他金融以外的经济专题
--

---
PDF下载：
-->