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2011-5-31 13:54:56
谋事在人成事在天。看完后,我的观点是:  索尼还会回来
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2011-5-31 17:17:54
19 and 19
it's really a story with difficult.
but,fighting~
we should try hard for our ideal!

go on~
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2011-5-31 18:14:27
21,21

Sony is still strong enough to compete with Apple,Sumsung.
If Sony could keep innovation ability,nothing can beat it.
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2011-5-31 18:52:59
13-13
企业改革本就是一段长期的难熬的过程,再遇上糟糕的大环境,亏损在所难免。坚持下去,我相信索尼会回来的,呃,实话说一句,个人觉得该领导已经做得不错了,呵呵!
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2011-5-31 19:00:40
看了那些加红线的语段,让我不禁想起了考研英语,有点怕怕的感觉
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2011-5-31 19:20:22
bengdi1986 发表于 2011-5-31 08:30
follow21,21
      Howard Stringer is indeed innocent,in his tenure ,sony suffered financial crisis,great earthquakes and heckers attacked.Add to the misery,the company was forced to revalue their tax breaks.He suffered a string of bad luck and should copy with the stress or pressure which comes from his firm.because the worse environment ,the sony company suffered great losses.
       I think we should  take another look at the leader.If you were him ,can you do those better?Of course ,sony ,as a transnational company,has many its own core-compentece,such as its tablet computers , vaio notebooks and cycber-shot...Its products are popular in public.
      Mr Howard makes a great contribution to this firm ,we should take it objectly.If we put the case to be true , why the company not to dismiss the boss?
"Howard Stringer is indeed innocent", i donot think so. of course, there is a string of bad luck, such as financial crisis, great earthquakes and  hackers, but as a leader of an company, he need to be charge with his leadship responsibility.
maybe, the shareholders are waiting his success which need time to show on.
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2011-5-31 19:27:13
whachel1976 发表于 2011-5-31 13:35
21,21

I'm a little curious about  why Mr. Howard chose a Japanese company to start his career. He experienced almost all kinds of challenges, such as working for a not so friendly,  serious and maybe stingy nationality, taking over a bad managed laggard, experiencing financial cricis period, suffered by natural disaters,  destroyed somewhat by high-tech nuclear energy,  and even hacked by invaders.
If he can handle all the above things smoothly, in my mind, he is really a legend.
i agree with your view.
this is an chance to him. if succeeded, make him legend.

ps;这里都是高人,试着写写,论论,学习学习
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2011-5-31 19:53:47
14........14
今天有事情,回来晚了,对全文做一下总结吧。

in a row:连续, 可以用continuously
mischief:恶作剧
overhaul:追上并赶超
outsource:外包
cyberattack:cyber,前缀,网络的。cyberattack,网络攻击
sabotage:破坏,阻碍
scant:不足的,少的。insufficient
superfluous:多余的
unveil:解开,揭幕。这个单词在Follow Me有一期paypal诉讼google中也出现过。

Sony's boss, Sir Howard Stringer, looks a like total failure.
索尼的老板, Howard Stringer先生,看起来是个完全的失败者。

The company still lags behind big rivals such as Apple and Samsung, but it is far healthier than it was six years ago.
索尼公司仍然滞后于其主要竞争对手,例如苹果和三星,但是与六年前相比,现在的索尼更加健康。

Sir Howard has suffered a string of bad luck.
Howard先生经历了一连串的厄运。

Adding to the misery, Sony was forced to revalue the tax breaks (accumulated from previous losses) that it expects to deduct from future tax bills. The company reduced these “deferred-tax assets” by a hefty ¥362 billion. This does not affect its operating profit or cashflow, but it forced Sony on May 26th to report a net loss for 2010 of ¥259 billion.

更加不幸的是,索尼被迫重新评估税收减免额度(由于先前损失所累积的),这部分税收减免优惠可以用来减少未来税务。所以公司的递延税资产减少了3620亿日元。这对经营利润或者经营现金流量不会产生影响,但是它迫使索尼公司5月26日公布的2010年度报告中净损失达到2590亿日元。
这里面需要说明一下,根据税收制度,公司以前年度(在中国,这个数据是以前5年内)如果遭受损失,其损失额度可以用来抵补当年的收益,从而少交所得税。这一税收制度在中国也存在。

A Welshman with an American passport, he was hired on the assumption that a foreigner can make painful changes that a Japanese boss might feel culturally obliged to duck

on the assumption:以......为前提
作为拥有美国护照的威尔士人,Howard Stringer被聘为为公司的老板,前提是外国人可以作一些痛苦的日本老板从文化上感觉到应该躲避的改革。(这个翻译的不是很好,总体的意思是,日本老板会应为日本文化而躲避改革,但是外国老板可以做出改革,尽管这种改革是痛苦的,因此Howard Stringer被聘为老板)。

deadwood:朽木

Sony has been buffeted by the financial crisis, the strong yen and the earthquake, none of which was Sir Howard's fault.
索尼受到金融危机、日元升值和地震的影响,这些都不是Howard先生的错误。

Sir Howard's changes have begun to pay off.
Howard先生的改革已见成效。

Many of the firm's employees are conservative foot-draggers, but Sir Howard has shaken them up. Perhaps he has made Sony safe once more for a Japanese boss.

许多公司的雇员都是保守的绊脚石,但是Howard先生将他们清除掉。或许他又一次为日本老板使索尼平安度过危机。

前文Howard先生是sony的boss,这里的boss,按照我的理解,应该是CEO之类的职位。Japanese boss中的boss,应该是企业的所有人。从维基百科(http://en.wikipedia.org/wiki/Howard_Stringer)可知:Sir Howard Stringer (born February 19, 1942) is a Welsh-born American businessman and the chairman, president and CEO of Sony Corporation.
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2011-5-31 20:11:04
18,18
Sony’s defences were worse than the rest of the industry’s. which Sony’s future is thought to lie.AND thoughts  will hurt the other companies all over  the  world so much in the  future .
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2011-5-31 20:51:22
21,21
sony的产品还是不错的,走的高端路线。
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2011-5-31 20:53:01
Follow 21 21
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2011-5-31 21:51:50
19,19  时间不多了,明天再细读评论哦
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2011-5-31 22:40:00
38# chinalin2002

3,3
I spend a lot of  time understanding  the last sentence.Thank you for your translation.
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2011-5-31 23:34:36
20   16

今天实在太忙了,简单看一下文章,下次再来争夺the best
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2011-5-31 23:50:28
Howard's success in Sony is not only about the profit, but the new strategy he has found for sony's future development.
What's more, understanded its own limit and chosed a foreigner to help itself out of this down, sony's practice is a good explame for the corperations in China.
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2011-6-1 00:02:33
15/15
ok ,i admit i don't like janpanese and its companies  but i admire some japan  electronic companies, such as sony.  i am sure   sir Howard  is a  capable man . he is competent and is worth studying.
every company has its developing cycle including sony .so it is time to change  for sony .

oh ,it is a new day ,2011.june 1st. have a good day ,everyone!
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2011-6-1 00:58:02
14,14
Sony has been buffeted by the financial crisis, the strong yen and the earthquake, none of which was Sir Howard’s fault. He bears responsibility for the data breach, because he is the boss, but there is scant evidence that Sony’s defences were worse than the rest of the industry’s.
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2011-6-1 01:38:36
fellow2,2    其实关注很久了,限于水平有限,所以没留言,实在是汗颜…今天认真的看完了,对我这样的本科生益处颇多。我会继续下去的,trust me!
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2011-6-1 08:18:57
这二天看的不错。谢谢分享
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2011-6-1 08:30:27
20 20
sony
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2011-6-1 08:37:53
1 1
Sir Howard’s changes have begun to pay off.
At the end of last year, Sony’s sales of televisions grew by 44% and those of its computers rose by 28%.
Its gaming and mobile-phone activities turned profitable in 2010.
The television business still suffers losses, but is on a firmer footing.
Sir Howard shut superfluous factories—including one in Ichinomiya, which made the Trinitron televisions that were once a symbol of Sony’s technical brilliance. Today more than half of Sony’s TVs are assembled by outsourcers, up from a mere 20% in 2009.

Can't wait to see Sir Howard’s success in the near future.
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2011-6-1 14:02:50
outsource
foot-dragger
rein
cyberattack
breach
deceptive
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2011-6-1 15:53:04
1.1
为了让更多的人参与,我在人人上告诉我的朋友,这么好的活动希望越来越多的人共同参与,也希望有一天我也能成为best!
文章的内容就不做分析了,因为水平很菜,并且牛人已经分析的很好了·,加油~~
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2011-6-1 18:22:19
多谢楼主分享
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2011-6-1 23:03:22
5.5
I once sold their products this year , many people came to buy Sony for nothing but this brand , they said nothing but " I believe their quality " .  I don't know other products , but , on digital products , Sony still steps far ahead others !We should learn a lot from them and still , we have a long way to go!
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