[size=1.5em]Value, Price Consciousness, and Consumption Frugality
An Empirical Study
[size=1.7em]Journal of International Consumer Marketing
[size=1.2em]Volume 17, Issue 1, 2004, Pages 55 - 69
Authors:Aviv Shohama; Maja Makovec Brenib
DOI: 10.1300/J046v17n01_04