The effects of brand associations on consumer response
Author(s):
A. Belén del Río, (Facultad de Ciencias Economicas, University of Oviedo, Spain), Rodolfo Vázquez, (Facultad de Ciencias Economicas, University of Oviedo, Spain), Víctor Iglesias, (Facultad de Ciencias Economicas, University of Oviedo, Spain)