【作者(必填)】
R. Venkatesh
, Pradeep Chintagunta
, Vijay Mahajan

【文题(必填)】
Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands【年份(必填)】
2006
【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1050.0457