Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
Jinn-Tsair Teng and Gerald L. Thompson
http://mansci.journal.informs.org/cgi/reprint/29/9/1087?maxtoshow=&hits=10&RESULTFORMAT=1&andorexacttitle=and&titleabstract=Bass+model&andorexacttitleabs=and&andorexactfulltext=and&searchid=1&FIRSTINDEX=0&sortspec=relevance&resourcetype=HWCIT