【题 名】：  CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
            【作 者】： Peter C. Verhoefa, , , Rajkumar Venkatesanb, Leigh McAlisterc, Edward C. Malthoused, Manfred Kraffte and Shankar Ganesan
            【期刊、会议、单位名称】：Journal of Interactive Marketing
            【年, 卷(期), 起止页码】：Volume 24, Issue 2, May 2010, Pages 121-137
            【全文链接】：http://www.sciencedirect.com/science/article/pii/S1094996810000204