The implications of company-sponsored messages disguised as word-of-mouth

Author(s):	Vincent P. Magnini, (Pamplin College of Business, Blacksburg, Virginia, USA)
Citation:	Vincent P. Magnini, (2011) "The implications of company-sponsored messages disguised as word-of-mouth", Journal of Services Marketing, Vol. 25 Iss: 4, pp.243 - 251
Keywords:	Advertising, Blogs, Brand pushers, Communications, Service industries, Stealth marketing, Undercover marketing, Word of mouth
Article type:	Conceptual paper
DOI:	10.1108/08876041111143078 (Permanent URL)
Publisher:	Emerald Group Publishing Limited

http://www.emeraldinsight.com/journals.htm?articleid=1938176&show=abstract