Introduction to Quality Function Deployment (QFD)

The average consumer today has a multitude of options available to select from for similar products and services. Most consumers make their selection based upon a general perception of quality or value. Consumers typically want “the most bang for their buck”. In order to remain competitive, organizations must determine what is driving the consumer’s perception of value or quality in a product or service. They must define which characteristics of the products such as reliability, styling or performance form the customer’s perception of quality and value. Many successful organizations gather and integrate the [color=var(--wpex-link-color, var(--wpex-accent))]Voice of the Customer (VOC) into the design and manufacture of their products. They actively design quality and customer perceived value into their products and services. These companies are utilizing a structured process to define their customer’s wants and needs and transforming them into specific product designs and process plans to produce products that satisfy the customer’s needs. The process or tool they are using is called Quality Function Deployment (QFD).

(from quality-one.com)