以下来自Nielsen IQ官网

About NIQ
NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

NIQ 是全球领先的消费者情报公司，它为零售商和消费品制造商揭示了新的增长途径。 NIQ 在 100 多个国家/地区开展业务，通过具有集成预测分析功能的高级商业智能平台提供对消费者购买行为的最完整、最清晰的了解。 NIQ 事无巨细，为您呈现完美全景。


以下摘自百度百科


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