Shopping motivations on Internet: A study based on utilitarian and hedonic value

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Pui-Lai Toa, , Chechen Liaob, , and Tzu-Hua Linc,   [Author vitae]

aDepartment of Management Information Systems, National Chiayi University, Chia-Yi 60074, Taiwan
bDepartment of Information Management, National Chung Cheng University, Ming-Hsiung, Chia-Yi 62117, Taiwan
cGraduate Institute of Management, National Chiayi University, Chia-Yi 60074, Taiwan




http://www.sciencedirect.com/science/article/pii/S0166497207000144