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【作者(必填)】Waltenrath, A., Brenner, C., & Hinz, O.
【文题(必填)】Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance. Journal of Interactive Marketing, 57(4), 541-560.
【年份(必填)】(2022).
【全文链接或数据库名称(选填)】
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Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance
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