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【作者(必填)】Kwon, E. S., King, K. W., Nyilasy, G., & Reid, L. N.
【文题(必填)】Impact of media context on advertising memory: A meta-analysis of advertising effectiveness. Journal of Advertising Research, 59(1), 99-128.
【年份(必填)】(2019).
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Impact of media context on advertising memory: A meta-analysis of advertising effectiveness.
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