【案例名称】Cambridge Software Corp.

【作者】Anirudh Dhebar

【页数】4

【格式】PDF

【语言】英语

【出版日期】1990年8月27日

【修订日期】1990年10月9日

【学科】经济 (Economics)

【案例编号】191072-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/191072-PDF-ENG

【简介】

Cambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end "industrial" version, a mid-range "commercial" version, and a low-end "student" version) to offer. The decision depends on the size of the different market segments, the customers' willingness-to-pay, and the costs of developing and producing each of the three versions.

【涉及课题】

Applications; Market segmentation; Pricing; Product development; Product management

【背景】

    * Geographic: Massachusetts
    * Industry: Software publishing
    * Company Revenue: $50 million sales
    * Event Year Begin: 1989
    * Event Year End: 1989

【下载】

http://www.mbabbs.com/thread-153-1-1.html