【案例名称】Catawba Industrial Co.

【作者】Francis J. Aguilar

【页数】4

【格式】PDF

【语言】英语

【出版日期】1990年9月4日

【修订日期】1994年6月28日

【学科】谈判 (Negotiation)

【案例编号】191053-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/191053-PDF-ENG

【简介】

A department general manager has to decide whether or not to add a lightweight compressor to the line, what price to charge, and what volume to produce. The analysis requires maximizing contribution in a situation where one factor is constrained. As such, it takes into account opportunity costs and shadow prices as well as fixed and variable costs, demand curve analysis, and sunk costs. Also invites discussion about the proper measurement, offering departmental profits and return on sales as candidates.

【涉及课题】

Capacity analysis; Cost analysis; Demand analysis; Machinery; Pricing; Quantitative analysis

【背景】

    * Geographic: United States
    * Industry: Machinery
    * Company Revenue: $200 million sales
    * Event Year Begin: 1990
    * Event Year End: 1990

【下载】

http://www.mbabbs.com/thread-259-1-2.html