【案例名称】L.L. Bean, Inc.: Item Forecasting and Inventory Management

【作者】Arthur Schleifer Jr.

【页数】5

【格式】PDF

【语言】英语

【出版日期】1992年10月27日

【修订日期】1993年9月7日

【学科】谈判 (Negotiation)

【案例编号】893003-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/893003-PDF-ENG

【简介】

L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result, L.L. Bean suffers annual losses of over $20 million due to stockouts or liquidations of excess inventory. Provides a context in which buying decisions that balance costs of overstocking and understocking when demand is uncertain are made and implemented on a routine basis.

【涉及课题】

Direct marketing; Forecasting; Inventory management; Managing uncertainty; Order processing; Risk management

【背景】

    * Geographic: Maine
    * Company Revenue: $600 million revenues
    * Event Year Begin: 1991
    * Event Year End: 1991

【下载】

http://www.mbabbs.com/thread-274-1-1.html