( 1999 Massachusetts Institute of Technology
All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical
means (including photocopying, recording, or information storage and retrieval) without permission in
writing from the publisher.
This book was set in Times New Roman by Asco Typesetters, Hong Kong.
Printed and bound in the United States of America.
Library of Congress Cataloging-in-Publication Data
Westland, J. Christopher.
Global electronic commerce : theory and case studies / J.
Christopher Westland, Theodore H. K. Clark.
p. cm.
Includes bibliographical references (p. ) and index.
ISBN 0-262-23205-7 (hc : alk. paper)
1. Electronic commerce. I. Clark, Theodore H. K. II. Title.
HF5548.32.W47 1999
658.8000285–dc21 99-38199
CIP

Preface ix
1 Introduction to Electronic Commerce 1
The Foundations of Electronic Commerce 4
Electronic Commerce Infrastructure 6
Electronic Markets 6
Electronic Commerce Supporting Functions 7
Electronic Commerce Opportunities: Today and Tomorrow 7
Notes 8
2 Information Technology in the Post-Industrial Revolution 9
Digital Railroads 12
Channels and Intermediaries 15
Electronic Channels 22
Notes 24
Case Studies
Andersen Consulting: The Asia Intranet Opportunity, Peter Lovelock
and Theodore H. Clark 27
3 RedeÆning the Geography of Space, Time, and Money 53
The Hard Middle 62
The Problem with Innovation 63
Jobs and the Internet 64
Recommended Reading 69
Notes 69
Case Studies
Financial Times Syndication Services: Making Money on the Web,
Peter Lovelock and Theodore H. Clark 71
Security First Network Bank: The World's First Internet Bank,
http://www.sfnb.com, Theodore H. Clark and John J. Sviokla 91
Global Electronics Manufacturing (HK) Ltd., Theodore H. Clark and
Alvin Chu 121
4 Supply Chain Management and Information Alliances 141
Transforming the Value Chain Using Information Technology 141
Strategic IT and the Value Chain beyond the Firm 145
The Beer Game and the Value of Information 146
BeneÆts and Challenges of Sharing Information 151
Interorganizational Systems and BPR 152
Developing and Maintaining IOS Partnerships 153
Wholesale Electronic Commerce: IOS and the Internet 154
Notes 155
Case Studies
H. E. Butt Grocery Company: A Leader in ECR Implementation,
Theodore H. Clark, David C. Croson, James L. McKenney, and
Richard L. Nolan 157
Procter & Gamble: Improving Consumer Value through Process
Redesign, Theodore H. Clark and James L. McKenney 197
5 Telecommunications Infrastructure in Transition 221
Telecommunications Technology 221
Communications Media and Bandwidth 222
Telecommunications for Voice and Modems 223
ISDN and Packet-Switched Services 225
Synchronous and Asynchronous Transmission 228
Declining Costs of Digital Communications 228
The Rise of Computer Networks 229
The World Wide Web 232
Notes 233
Case Studies
China's Golden Projects: Reengineering the National Economy,
Peter Lovelock, Ben A. Petrazzini, Theodore H. Clark, and
John J. Sviokla 235
Philippines Telephone and Telegraph, J. Christopher Westland 259
6 Access to Electronic Commerce Services 273
The Roots of Electronic Commerce 273
The Internet 275
ISP Business Models 278
Notes 280
Case Studies
Asia Online: The Online Service for Asia, Theodore H. Clark 281
China Internet Corporation: http://www.China.Com, Theodore H. Clark
and John J. Sviokla 299
Hong Kong SuperNet, Theodore H. Clark and Sarah Cook 315
7 Electronic Auctions and Intermediaries 343
Market Models 344
Internet Auctions 353
Notes 353
Case Studies
Experiences with Electronic Auctions in the Dutch Flower Industry,
Eric van Heck and Pieter M. Ribbers 355
E*Trade Securities, Inc., Rajiv Lal 367
8 Electronic Financial Markets 385
Financial Markets: First Movers in Electronic Commerce 385
Basics 387
Matching and Price Discovery 389
Notes 396
Case Studies
On-Line Trading at the Shanghai Stock Exchange,
J. Christopher Westland 399
The Moscow Stock Exchange, Martin Mendelson and
J. Christopher Westland 417
Electronic Securities Trading at the Bolsa de Comercio de Santiago,
J. Christopher Westland 429
9 Digital Storefronts 445
Digital Storefronts on the Web 447
Search Engines 449
The Web as an Advertising and Marketing Channel 452
Internet Dynamics 460
Integration 462
Notes 462
10 Secure Digital Payments 465
The Origin and Development of Cash 465
Microtransactions 470
The Resurgence of Barter 474
Authentication of E-Commerce Payments 474
IdentiÆcation of Individuals 477
Privacy 479
Controls 480
Encryption and Password Controls 484
Notes 490
Case Studies
Mondex Electronic Cash in Hong Kong, J. Christopher Westland 493
Access Security at McDonnell Douglas Aerospace Information
Services, J. Christopher Westland 515
11 Logistics and Service Opportunities and Issues 529
Competitive Advantage Using Logistics and Information Technology 531
Outsourced Logistics in the Supply Chain 533
Outsourced Logistics and Electronic Commerce for Physical Goods 534
Geographic Information Services and Logistics 535
The Internet and the Future of Logistics 535
Notes 536
Case Studies
Consolidated Freightways: The On-Board Computer Project,
Theodore H. Clark and James L. McKenney 537
12 Successful E-Commerce 557
RedeÆning the Marginal Cost/Marginal Revenue Equation 557
Turnkey E-Commerce and Site Management 558
Digital Storefronts 560
Another Network 562
From Hobby to Business 563
Information Retailers 564
Reintermediation: Travel Agents' Revenge 565
Where Multimedia Fails 566
Personalizing the Retail Cyberstore 566
Simple Auctions with Real-Time Price Quotes 567
Double-Auction Markets for Securities 568
Infrastructure 569
Design Assistance 569
Supply Chain Management 570
Consumer Durables 570
The Font of Future Wealth 571
Notes 572
Appendix 575
References 581
Index 587

[此贴子已经被作者于2006-10-30 15:25:25编辑过]