Lecture Note on Brand Management Principles and applications

Brand Management: Principles and Applications品牌管理原理与应用（Handout material国外留学的）

Objectives:
   How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.
  Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture.



Textbook:Brand Management: Principles and Applications for Effective Branding
Author(s): Jaywant Singh, Paurav Shukla