Digital Branding Strategy and Measurement/数字品牌战略与衡量（国外留学时的教学讲义，Handout,etc.）

Course Description:

   Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. which presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
   Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.


Textbook:Daniel Rowles,Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement,