Introduction to Global Business/Introduction to International Business

Textbook:Introduction to Global Business: Understanding the International Environment & Global Business Functions, Second Edition
Author(s): Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Murphy Smith

Course Description:
This course addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology.