Introduction to International Business

Textbook:Introduction to International Business

Author(s): P. Subba Rao

Course Description:
Globalisation along with information technology brought wonderful shifts in the business process as well as living of people across the world. National businesses started spreading their activities in various countries at the same time foreign companies entering the domestic countries. In addition, globalisation provided opportunities to the domestic companies to do business internationally by staying domestically by taking up the activities of business process outsourcing. Knowledge out sourcing and the like. Thus, internationally business operations spread their arena into all kinds of businesses as well as people`s lives.Consequently, the significance and utility of international business are manifested that necessitated various universities in the past to introduce a subject on "International Business" at Master`s level. The current scenario intensified the utility of the subject even at the under-graduate level and as such the students at B.B.M. level are also expected to know the concepts and practices of international business operations. Consequently, universities initiated the introduction of the subject on `International Business` for B.B.M. students. Against this background, an attempt is to provide the basic concepts of international business.