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【作者(必填)】Pierre-Yves Donzé
【文题(必填)】The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010
【年份(必填)】Pages 26-41 | Published online: 01 Mar 2017
【全文链接或数据库名称(选填)】https://www.tandfonline.com/doi/full/10.1080/00076791.2017.1291632