【案例名称】Acid Rain: The Southern Co. (A)

【作者】Forest Reinhardt

【页数】7

【格式】PDF

【语言】英语

【出版日期】1992年2月4日

【修订日期】1993年4月28日

【学科】公共关系 (Business & Government Relations)

【案例编号】792060-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/792060-PDF-ENG

【简介】

The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and generate excess permits for sale to other firms, or to emit larger quantities of sulfur dioxide, save capital costs, and purchase pollution permits. Can be used to teach discounted cash flow analysis of a make versus buy decision. Also raises issues of expected cost minimization, questions of economic and political uncertainty, and the value of flexibility.

【涉及课题】

Buy or make decisions; Electric power; Environmental protection; Financial management; Financial planning; Return on investment

【背景】

    * Geographic: United States
    * Industry: Electricity, gas, water & wastewater
    * Company Revenue: $8 billion revenues
    * Event Year Begin: 1992
    * Event Year End: 1992

【下载】

http://www.mbabbs.com/thread-314-1-1.html