【案例名称】Zara: IT for Fast Fashion

【作者】Andrew McAfee, Anders Sjoman, Vincent Dessain

【页数】23

【格式】PDF

【语言】英语

【出版日期】2004年6月25日

【修订日期】2007年9月6日

【学科】运营管理 (Operations Management)

【案例编号】604081-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/604081-PDF-ENG

【简介】

In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.

【学习目标】

To show how one company makes brilliant use of multiple information channels: subjective and objective; qualitative and quantitative; and phone, face-to-face, e-mail, and modem. Also, to highlight the inside-out approach to selecting IT. To demonstrate how information and IT support a business model.

【涉及课题】

Computer networks; Information systems; Information technology; Operations management; Production; Supply chain management; Vertical integration

【背景】

    * Geographic: Spain
    * Industry: Apparel
    * Industry: Retail trade
    * Company Employee Count: 32,000
    * Company Revenue: $4 billion revenues
    * Event Year Begin: 2003
    * Event Year End: 2003

【下载】

http://www.mbabbs.com/thread-1526-1-1.html