Strategic Management: A Competitive Advantage Approach, Concepts and Cases
Fred R. DavidForest R. David
Published by Pearson (February 8, 2016)


Table of contents
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 


PART 2: Strategy Formulation
2. The Business Vision and Mission 
3. The External Assessment 
4. The Internal Assessment 
5. Strategies in Action 
6. Strategy Analysis and Choice 


PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues


PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control 


PART 5: Key Strategic-Management Topics 
10. Business Ethics, Social Responsibility, and Environmental Sustainability 
11. Global and International Issues 


PART 6: Strategic-Management Case Analysis 
How to Prepare and Present a Case Analysis

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