【作者(必填)】Scarlett Xiaotong Song

【文题(必填)】Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets

【年份(必填)】HomeManagement ScienceAhead of Print,Published Online:23 May 2024

【全文链接或数据库名称(选填)】https://doi.org/10.1287/mnsc.2022.00387