nokia客户细分战略介绍PPT
Background scenario
Lower Global Average Selling Price => lower Margins Mature Markets (Europe and North America): one digit growth => tough competition for Brand switchover and investments for loyalty High Subsidy by Telecom Operators => tough negotiations and strong consumers’ attitude to lower prices Booming Markets (China, India and Latin America) but low range products => low Margins Faster commercial product lifecycle => high Investments in R&D Mix of financial investment ...