Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation?
Sabine A. Einwiller1,*, Michael A. Kamins

Journal of Applied Social Psychology

Volume 38, Issue 9, pages 2248–2272, September 2008

http://onlinelibrary.wiley.com/d ... 6.2008.00390.x/full