战略管理02外部环境分析OT分析
“To assure victory, always
carefully survey the field
before battle.”
- Sun Tzu
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External Analysis requires an assessment of:Industry environment in which company operatesCompetitive structure of industryCompetitive position of the companyCompetitiveness and position of major rivalsThe country or national environments              in which company competesThe wider socioeconomic or macroenvironment that may affect the company and its i ...