marketingmix小米公司案例分析
Outline
Introduction of XiaomiAnalysis of the Success of XiaomiModel 1:The Marketing Theory of 4PsProductPricePromotionPlaceModel 2: Marketing Theory of 3RsRetentionRelation SalesReferralsSummary
Introduction of Xiaomi
privately owned Chinese electronics company headquartered in Beijing China. one of China's biggest electronics companies that designs, develops, and sells smartphones, mobile apps, and consumer electronics.