11 价格战略
王  毅中央财经大学商学院
思考题
Suppose, at any given Saturday night, there are 100 uncertain customers who are equally likely to be in the consumption state for such a dinner buffet (craving for food and hungry) and the unfavorable consumption state (preferring a light meal and not so hengry). Suppose these consumers are willing to pay $10 when in the favorable state but only $4 in the unfavorable state. Also suppose that the average variable cost of serving a customer is $2.How do you price?
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