The Strategy and Tactics of Pricing

定价的策略和战术
The Cost-Plus Delusion
加成定价法的谬误
Financial prudence        出于财务谨慎的考虑How to determine mark-up?  如何决定加成比例?Overpricing in weak markets and under-pricing in strong markets  在疲软市场的过高定价和在强劲市场的过低定价
Value By Customers
消费者认定的价值
Affordable but sufficiently sporty car 消费者需要既买得起又潇洒漂亮的跑车In 1964, Ford met the challenge with its Mustang, at a base price of $2,368.  1964年福特推出定价为2368美元的Mustang车来迎接这项挑战Net profits of $1.1 Billion, in 1964 dollars, in just the first two yea ...