战略市场营销
marketing strategy ：a decision-focused approach

英文原版Lecture PPT

Chapter 1-Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2- Corporate Strategy Decisions and Their Marketing Implications
Chapter 3- Business Strategies and Their Marketing Implications
Chapter 4- Understanding Market Opportunities
Chapter 5-Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6-Targeting Attractive Market Segments
Chapter 7- Differentiation and Positioning
Chapter 8-Marketing Strategies for New Market Entries
Chapter 9-Strategies for Growth Markets
Chapter 10-Strategies for Mature and Declining  Markets
Chapter 11-Marketing Strategies for the New Economy
Chapter 12- Organizing and Planning for Effective Implementation