GUMMI LAUNCH
STRATEGY & CREATIVE
PRESENTATION
  1 2 . 1 3  |  P r e p a r e d  b y  D D B  G Z
AGENDA

UNDERSTANDING YOUR BRIEF TO US
IDENTIFY THE COMMS TARGET
OUR STRATEGIC THINKING
   UNDERSTANDING OUR TARGET AUIDENCES
   SORT OUT THE PRODUCT USP
STRATEGIC AND CREATIVE DIRECTIONS
CREATIVE
DISCUSSION
UNDERSTANDING YOUR BRIEF TO US
     梳理简报
BUSINESS BACKGROUND & OBJECTIVE
Skittles’ ambition is to become the dominant FC category leader. However, Skittles has achieved it in the
chewy seg ...